Students are expected to apply the skills learned in their marketing, accounting, mathematics, finance and economics classes to business cases in strategic management. A computer based simulation enables students to integrate their learning on various aspects of strategic management.
Hours: 45 (Lecture Hours: 45)
Total Weeks: 15
ECON 101, MGMT 104, MGMT 107, MGMT 120, MGMT 150 or MGMT 260, CPSC 101, or equivalent combination and related professional experience,
OR consent of the Instructor.
- A description of strategic management. The Jobs of the Board of Directors and management.
- Conducting a comprehensive case analysis.
- The new business environment.
- Tools of Environmental Analysis. The value chain.
- Environmental Analysis: External Analysis. Porter's Five Forces model.
- Environmental analysis: Internal Analysis.
- Functional strategies. What happens after SWOT.
- Competitive strategies. Porter's Generic Strategies.
- BCG Matrix.
- International Strategies.
- Strategies for Entrepreneurial Ventures.
- Strategies for Not-for Profits.
- Business simulations.
- Strategic risk management concepts.
- Risk management techniques in generating shareholder value.
At the end of the course, students will be able to:
- Describe the function of strategic management in organizations;
- Explain the roles of directors and management in managing strategically;
- Demonstrate the analytical, writing and presentation skills required in today’s business environment;
- Analyze strategic problems in a wide variety of business contexts;
- Employ fundamental tools typically used by strategic managers (SWOT, PEST, BCG Matrix);
- Apply strategic management analysis to a range of organizations (large business, small business, not-for-profits);
- Integrate skills learned in other management courses to resolve realistic business opportunities;
- Practice strategic management analysis skills using business simulations.
- Design an effective risk management program and evaluate its impact on shareholder value.
Grading System: Letters
Passing Grade: D (50%)
Percentage of Individual Work: 85
Percentage of Group Work: 15
The Honesty Policy regarding cheating and plagiarism will be enforced.
Textbooks are subject to change. Please contact the bookstore at your local campus for current book lists.