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MGMT 219 - Entrepreneurship: Start up
Course Code: MGMT 219

Credits:
3

Calendar Description:
This course provides students with the opportunity to integrate their training into the planning for the start of a small business. Students will develop a comprehensive business plan which is analyzed by a local business person.

Date First Offered:
2006-09-01

Hours:
Total Hours: 45
Lecture Hours: 3


Total Weeks:
15

This course is offered online:
No

Pre-Requisites:
Management 107 Fundamentals of Marketing, or permission of the instructor.

Non-Course Pre-Requisites:
None

Co-Requisites:
None

Rearticulation Submission:
No

Course Content:
- Your Great Adventure: Exploring your Options
- Spotting Trends and Opportunities
- Positioning Yourself as an Entrepreneur for Market Opportunities
- Profiling Your Target Market
- Learning from the Competition
- Marketing Strategies and Promotion: Connecting with the Customer
- Location
- Protecting Your Business from Costly Surprises
- The Power of Numbers
- Shaking the Money Tree
- Legal Concerns
- Building and Managing a Winning Team
- Buying a Business
- Pulling the Plan Together


Learning Outcomes:
At the end of the course, the student will be able to:
- Demonstrate the steps necessary to start a new small business venture
- Identify potential business opportunities
- Explain how to fit in, grow, develop and prosper in the new economy
- Apply acquired management skills to one’s own business venture
- Present a business proposal to potential lenders
- Develop a Business Plan


Grading System:
Letters

Passing Grade:
D (50%)

Grading Weight:
Assignments: 25 %
Portfolio: 25 %
Project: 40 %


Nature of Participation:
Attendance and Discussions

Writing Assignments:
Business Plan building Blocks/Presentations

Percentage of Individual Work:
85

Percentage of Group Work:
15

Course Offered in Other Programs:
No

Additional Comments:
Assignments are mandatory and must be handed in on the specified due date. Work handed in late may lose marks for each day delayed. Exceptions may be made for documented medical reasons or extenuating circumstances. Cheating and plagiarism policy as outlined in the current College Calendar will be enforced.

Other information:
Specify Number of Assignments: 2-3 assignments, portfolio and project combine at the end of the course into a single comprehensive business plan.
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