Students are expected to apply the skills learned in their marketing, accounting, mathematics, finance and economics classes to business cases in strategic management. A computer based simulation enables students to integrate their learning on various aspects of strategic management.
Date First Offered:
Total Hours: 45
Lecture Hours: 3
This course is offered online:
ECON 101 Principles of Economics (Micro), MGMT 104 Principles of Management, MGMT 107 Fundamentals of Marketing, MGMT 120 Financial Accounting, MGMT 150 Business Mathematics or MGMT 260 Principles of Corporate Finance I, CPSC 101 Introduction to Computers, or equivalent combination and related professional experience, or consent of the Instructor.
1. A description of strategic management. The Jobs of the Board of Directors and management.
2. Conducting a comprehensive case analysis.
3. The new business environment.
4. Tools of Environmental Analysis. The value chain.
5. Environmental Analysis: External Analysis. Porter's Five Forces model.
6. Environmental analysis: Internal Analysis.
7. Functional strategies. What happens after SWOT.
8. Competitive strategies. Porter's Generic Strategies.
9. BCG Matrix.
10 International Strategies.
11. Strategies for Entrepreneurial Ventures.
12. Strategies for Not-for Profits.
13. Business simulations.
At the end of the course, students will be able to:
• describe the function of strategic management in organizations;
• explain the roles of directors and management in managing strategically;
• demonstrate the analytical, writing and presentation skills required in today’s business environment;
• analyze strategic problems in a wide variety of business contexts;
• employ fundamental tools typically used by strategic managers, SWOT, PEST, BCG Matric):
• apply strategic management analysis to a range of organizations (large business, small business, not-for-profits);
• integrate skills learned in other management courses to resolve realistic business opportunities;
• practice strategic management analysis skills using business simulations.
Final Exam: 35 %
Midterm Exam: 35 %
Assignments: 25 %
Participation: 5 %
Nature of Participation:
Case studies with class presentations and a business simulation
Percentage of Individual Work:
Percentage of Group Work:
Course Offered in Other Programs:
Assignments are mandatory and must be submitted on the specified due date. Work submitted late may lose marks for each day delayed. Exceptions may be made for documented medical reasons or extenuating circumstances. Cheating and plagiarism policy as outlined in the current College Calendar will be enforced.
Keys to Success:
Hard work and persistence.