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ESTH 180 - Unit Eight: Business and Portfolios

This course will introduce students to the knowledge and skills necessary for running a salon or spa. The course will help prepare the student for employment in the industry by focusing on pre-employment skills such as resume preparation, job search, interview skills, self-promotion, and portfolio development.

 

Hours:36 (Lecture Hours: 36)

 

Prerequisites:
ESTH 110 - Unit One: Career Foundations
ESTH 120 - Unit Two: The Science of Skin and Nail Care
ESTH 130 - Unit Three: Treatments - Nail Care Technology
ESTH 140 - Unit Four: Esthetics and Nail Care Treatments
ESTH 150 - Unit Five: Makeup Artistry and Reflexology

ESTH 160 - Unit Six: Aromatherapy, Body Treatments and Wraps, Massage

 

Non-Course Prerequisites:
None

 

Co-requisites:

None

 

Course Content:
- The Salon/Spa Business
    Business fundamentals
    Sales, marketing, public relations
    Salon/spa management
    Record keeping
- Portfolio Development
- Pre-Employment Skills

 

Learning Outcomes:
Upon successful completion of this course, learners will be able to:

- Describe the business side of spa/salon operations
   Describe the factors to consider when opening a salon
   Describe the importance of good record keeping
   Name and describe the types of ownership under which a salon or spa may operate
- Employ marketing techniques (business and personal)
   Create brochures, business cards, resumes
   Describe the basic principles of selling products and services, the purpose of marketing and promotions, and methods of advertising
   Describe the steps in preparing for a job interview
   Describe the importance of continuing education for the esthetics professional
- Present a portfolio of work demonstrating proficiency of acquired skills

 

Grading System: Percentage

 

Passing Grade: 70%

 

Percentage of Individual Work: 100

 

Text Books:
Textbooks are subject to change.  Please contact the bookstore at your local campus for current book lists.
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