MGMT 219 - Entrepreneurship: Start up

This course provides students with the opportunity to integrate their training into the planning for the start of a small business. Students will develop a comprehensive business plan which is analyzed by a local business person.


Credits: 3


Hours: 45 (Lecture Hours: 3)


Total Weeks: 15



Management 107 Fundamentals of Marketing,
OR permission of the instructor.


Non-Course Prerequisites:






Course Content:
- Your Great Adventure: Exploring your Options
- Spotting Trends and Opportunities
- Positioning Yourself as an Entrepreneur for Market Opportunities
- Profiling Your Target Market
- Learning from the Competition
- Marketing Strategies and Promotion: Connecting with the Customer
- Location
- Protecting Your Business from Costly Surprises
- The Power of Numbers
- Shaking the Money Tree
- Legal Concerns
- Building and Managing a Winning Team
- Buying a Business

- Pulling the Plan Together


Learning Outcomes:
At the end of the course, the student will be able to:
- Demonstrate the steps necessary to start a new small business venture
- Identify potential business opportunities
- Explain how to fit in, grow, develop and prosper in the new economy
- Apply acquired management skills to one’s own business venture
- Present a business proposal to potential lenders
- Develop a Business Plan


Grading System: Letters


Passing Grade: D (50%)


Percentage of Individual Work: 85


Percentage of Group Work: 15


Additional Comments:

Assignments are mandatory and must be handed in on the specified due date. Work handed in late may lose marks for each day delayed. Exceptions may be made for documented medical reasons or extenuating circumstances. Cheating and plagiarism policy as outlined in the current College Calendar will be enforced.


Textbooks are subject to change.  Please contact the bookstore at your local campus for current book lists.