In this course students will apply the skills learned in their marketing, accounting, mathematics, finance, and economics classes to business cases in strategic management. A computer-based simulation enables students to integrate their learning on various aspects of strategic management.
Hours: 45 (Lecture Hours: 45)
Prerequisites: All Post Degree Diploma students: ECON 105 or MGMT 120, and 30 credits toward a PDD; OR permission of Chair.
All others: ECON 101 or 105, MGMT 104, MGMT 107, MGMT 109 or 120, and MGMT 150 or MGMT 260; OR permission of Chair.
- A description of strategic management
- The roles of the Board of Directors and management
- Conducting a comprehensive case analysis
- The new business environment
- Tools of environmental analysis and the value chain
- Environmental analysis: external analysis and Porter's Five Forces model
- Environmental analysis: internal analysis
- Functional strategies: what happens after SWOT
- Competitive strategies: Porter's Generic Strategies
- BCG Matrix
- International strategies
- Strategies for entrepreneurial ventures
- Strategies for non-profits
- Business simulations
- Strategic risk management concepts
- Risk management techniques in generating shareholder value
Learning Outcomes: At the end of the course, students will be able to:
- Describe the function of strategic management in organizations;
- Explain the roles of directors and management in managing strategically;
- Demonstrate the analytical, writing and presentation skills required in today’s business environment;
- Analyze strategic problems in a wide variety of business contexts;
- Employ fundamental tools typically used by strategic managers (SWOT, PEST, BCG Matrix);
- Apply strategic management analysis to a range of organizations (large business, small business, not-for-profits);
- Integrate skills learned in other management courses to resolve realistic business opportunities;
- Practice strategic management analysis skills using business simulations.
- Design an effective risk management program and evaluate its impact on shareholder value.
Grading System: Letters
Passing Grade: D (50%)
Textbooks are subject to change. Please contact the bookstore at your local campus for current book lists.